Wee Cher Young
My Projects
This is a collection of some of my works covering marketing campaigns, social media, media buy, digital marketing and events.
01
OPPO SG's First Local Ambassador
For OPPO's first local brand ambassador and endorsement for OPPO Reno7 Series, we have engaged actor, Lawrence Wong. Coordinated with him for content creation and TVC (garnering over 1.4 mil views) as well as sponsored his CNY movie 'Reunion Dinner'. I'm also responsible for engaging Wah!Banana, Lawrence, Mark Lee and Ferlyn G to do a CNY video that addresses social sigmas.
02
Painting with Light at ArtScience Museum
OPPO is the first smartphone brand to have an art exhibition at the Singapore ArtScience Museum. Using the OPPO Find X3 Pro, working with the artists and museum closely, we were able to create and curate wonder art pieces to be put up on display. I've also created filters on Instagram that were specific to the individual artists so that anyone can create an artwork that's similar to the style of the artist they liked.
Event Link: https://www.marinabaysands.com/museum/exhibitions/painting-with-light-palettes-of-singapore.html
03
Premium Branding
To elevate Audio-Technica brand positioning into a more premium brand, we have to establish ourselves in the audiophile and luxury segment.
Besides having premium product launches, having partnerships and campaigns that attracts premium customers are also important.
We held private listening sessions and participated in Canjam, HiEnd Asia and ISSE to bring products such as the ATH-WB2022 ($12,888) and Narukami Amplifier ($128,888) to these luxury segment customers.
04
Clearly The Best You
Music Video
An innovative way to promote the OPPO Reno4 Pro was to create a song and music video to bring out the Key Selling Points of the phone. I spear-headed the project and the result was 1.3 mil views on youtube and the song was featured on Straits Times and broadcasted on all radio channels in Singapore.
05
Supporting Artists -
(Launch and Produce Vinyl Album)
At Audio-Technica, we support local singer, artists and engineers with sponsorships of microphones and headphones.
We also sold turntables and what better synergy than to support our very talents in producing their very own vinyl.
We partnered with S'pore Singer, LinYing, to produce her first vinyl sold in SG and US.
06
Influencer & Social Media Marketing.
I'm the go-to person for KOL engagement and management. I've worked with many macro and micro KOLs and have also spear-headed many social media campaigns and content creation.
I'm also responsible for planning and scheduling the social calendar, social ad spend and performance tracking.
07
Search Engine Optimization &
Search Engine Marketing
For SEO, I'm responsible for Internal & External Linking, Content writing & Editing, Keywords, Speed & Image Optimization, Tags, Google Integration and Social Media Linking & Integration.
I'm also responsible for SEM involving Google Video Ads, Google Search, Display Ads and Google Business Profile.
08
Consumer Engagement
I spear-headed the consumer phone trial for OPPO's #AwakenColor and OnePlus's #TrueColorsSingapore, where we allow users to hands-on the latest smartphone during launch.
We garnered 500+ sign ups for both brands, generated over 1000+ pictures & content, and over 60 user reviews.
09
Media Buy
Besides Digital/Programmatic buy, I'm also the go-to person when it comes to traditional media buy. I've planned, budgeted and executed successful media buy plans for OPPO, realme and Nubox.
I also oversee the artwork creation and production of the visuals.
I've engaged with Radio Station, TV, Cinema, OOH and Print media channels
10
Events Management
From new product launches to roadshows, I've always been involved or responsible in planning, budgeting, promotion planning, designing and execution.
I've many successfully launched events with Audio-Technica (B2C & B2B), OPPO, realme, OnePlus, nubox (Apple), AV One, Atlas (Bose), EpiCentre (Apple)
11
Partnerships
Spear-headed partnership collaborations and events with Partners and Banks.
1) Sake Matsuri held at Jewel Changi Airport's Changi Experience Studio with Audio-Technica setting up a Vinyl Listening Area for a curated music and sake pairing experience while looking on the Hotaru (USD$9999 floating turntable) .
2) OPPO X The Bubble Tea Factory
3) Exclusive Apple closed door events for tiered bank cardholders.